(Oakland, CA will change to San Francisco CA in November 2011)

Earthjustice is a non-profit public interest law firm dedicated to protecting the magnificent places, natural resources, and wildlife of this earth, and to defending the right of all people to a healthy environment.  

Position Description

The Online Director is responsible for developing, implementing, and evaluating online communications programs for Earthjustice. Develops an overall plan for electronic information management, researching and adopting new technologies and software, managing content across websites and email lists, and integrating online with offline communications.  

Responsibilities 

1.          Website and List Management

• Develop plans for online communications and integrate online efforts with the rest of Earthjustice’s outreach programs;
• Identify opportunities and implement strategies to reach goals related to the site and the organization’s electronic list such as growth in traffic, visitor conversion to email list, deeper visitor and activist engagement, and fundraising.
• Work with Communications staff to develop and manage online public outreach campaigns;
• Work with Development staff in the management of the online list, on email- and web-based fundraising and relationship-building campaigns;
• Work with the Marketing Director to ensure the organization and its work are being presented in a way that reflects the brand’s identity.
• Consistently maintain and evolve the website for a high level of functionality, organization and aesthetic design.

2.         Evaluation

• Use website traffic analysis to identify and manage website content and design changes that could improve performance against set goals such as visitor conversion to email list;
• Work with Development to analyze data in order to set appropriate goals and objectives for management of online list;
• Evaluate emerging online communications technologies and techniques. 

3.         Technology

• Work with staff responsible for internal information management and databases to ensure integration with online databases.
• Oversee development and maintenance of online systems, including Drupal CMS and Convio CRM;
• Manage relations with key vendors .. 

4.         Management

• Responsible for the work of the Web Producer, Web Administrator, and Online CRM Manager;
• Manage web-related projects, coordinating goals, staff, and resources;
• Responsible for  Earthjustice website;
• Responsible for creating and managing budget for web-related and technology items;
• Represent Earthjustice at industry events. 

Personal Requirements 

Education:       Bachelor's degree

Experience:     7+ years with using online communications, specifically with web design and development; Drupal and Convio software; online communications initiatives involving fundraising, social media, writing projects, and marketing strongly preferred.  Staff management experience. 

Skills:               Broad understanding of Internet technology and technology application in the business environment. Interest in exploring new technologies and practices to communicate with an online audience. Excellent organizational, written and oral communications skills. Strong eye for design. Exceptional interpersonal skills. The ability to collaborate and work effectively with others is critical. Experience applying technology to law firms and/or nonprofit organizations. Prior knowledge of database applications, web programming, Microsoft Office applications, and graphic design applications. Knowledge of Convio software is a bonus. Strong familiarity with environmental issues and a passion for protecting the environment. 

SALARY AND BENEFITS 

We offer a competitive salary, an excellent benefits package & an extremely congenial work environment.  We are currently located ½ block from the 19th Street BART station in  Oakland, 

TO APPLY Interested candidates should submit a resume along with cover letter and references to jobs@earthjustice.org. Please include “Online Director” in the subject line. NO TELEPHONE CALLS WILL BE ACCEPTED.